In Conversation with Rory Sutherland

This event is now cancelled: apologies for any disappointment and inconvenience caused.

Date: Wednesday 25 March 2020
Time: 15:45 - 19:00
Location: Room C309, Tait Building, City, University of London, Northampton Square, London, EC1V 0HB

Description

The Department of Psychology and the Alumni Relations Team at City, University of London are pleased to invite all MSc Behavioural Economics alumni and current students to an expert talk with Rory Sutherland, Vice Chairman of Ogilvy, followed by networking reception. This evening will give you an opportunity to reconnect with fellow alumni, learn about the latest trends in Behavioural Economics and to meet with current students and staff members.

Refreshments will be provided throughout the evening.

Programme

15:45 - 16:00 Registration and Networking (beverages available)
16:00 - 16:05 Welcome by Professor Philip Corr
16:05 - 18:00 In conversation with Rory Sutherland about the latest trends in Behavioural Economics
18:00 - 19:00 Networking and wine reception

About Rory Sutherland

Rory Sutherland is the Vice Chairman of Ogilvy in the UK, which he describes as an attractively vague job title that allows him to pursue his own interests in the application of behavioural science – he co-founded a behavioural science practice within Ogilvy.

Rory is the leading advocate and spokesperson for the commercial application of behavioural science in the UK and beyond – he combines wit, knowledge and experience, and is without doubt one of the most creative and fun speakers: his talks delight and inform in equal measure.
Rory works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behaviour - these are the very small contextual changes which can have enormous effects on the decisions people make, for instance tripling the sales rate of a call centre by adding just a few sentences to the script.

Before founding Ogilvy’s behavioural science practice, Rory was a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988 and then getting fired before being readmitted. He has variously been President of the IPA, Chair of the Judges for the Direct Jury at Cannes, and has spoken at TED Global. He writes regular columns for the Spectator, Market Leader and Impact, and also occasional pieces for Wired. He is the author of two books: The Wiki Man and Alchemy: The Surprising Power of Ideas That Don't Make Sense, which was published in 2019 to great acclaim.

Rory is married to a vicar and has twin daughters of 17. He lives in the former home of Napoleon III - unfortunately in the attic. He is a trustee of the Benjamin Franklin House in London and of Rochester Cathedral.

Check out some of Rory's Ted talks:
https://www.ted.com/talks/rory_sutherland_sweat_the_small_stuff
https://www.ted.com/talks/rory_sutherland_perspective_is_everything
https://www.ted.com/talks/rory_sutherland_life_lessons_from_an_ad_man